Work alongside the founding team to boost conversion and optimize the storefront while also assisting in the expansion of the brand across Europe.

Worked alongside the leadership team of a local church to improve accessibility, usability, and discoverability of information through a website redesign.

Worked alongside key stakeholders to drive the copy, design, development, and analytics strategy of a new website aimed at improving clarity and credibility.

Build the UAE's first income-based retirement savings platform to build financial literacy across the region and equip employers to retain top talent.

Ideated, designed, iterated, and launched a platform for operations-heavy SMEs in Saudi Arabia to digitize and outsource inventory management.

Design and lead the development and launch of an internal tool that automates and empowers discovery, ideation, and analysis of ventures for clients & partners.

Iterate and scale a storefront that matched small-scale producers with SME shops through a comprehensive wholesale marketplace.