FASHION WEEK

Krystal M

Approach

Capitalized on current events & pop culture to establish drive engagement as both an information resource and inspo hub.

Impact

• Doubled content engagement rates MoM.
• Launched a Reel strategy, acquiring 5,000,000+ views within first quarter of launch.

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Posted Jul 11, 2023

Expanding reach and increasing engagements through the introduction of Instagram Reels and the launch of a timely content strategy.

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