When ServeOS faced a post-merger identity crisis, it struggled to align its brand with both internal teams and external stakeholders.
Operating in a highly complex industry, the company’s multi-layered solutions were difficult to communicate, leading to ineffective sales pitches and a lack of differentiation in a saturated market.
I partnered with ServeOS to develop a distinctive visual identity that simplified their messaging, strengthened brand recognition, and enabled clear communication.
From integrating IBM’s icon library to designing impactful presentations, I delivered cohesive solutions that empowered the brand to stand out with clarity and purpose.
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Posted Nov 27, 2024
Simplified ServeOS’s post-merger identity with a cohesive visual design, clear messaging, & impactful presentations to enhance clarity & market differentiation.