When ServeOS faced a post-merger identity crisis, it struggled to align its brand with both internal teams and external stakeholders.

Operating in a highly complex industry, the company’s multi-layered solutions were difficult to communicate, leading to ineffective sales pitches and a lack of differentiation in a saturated market.

From integrating IBM’s icon library to designing impactful presentations, I delivered cohesive solutions that empowered the brand to stand out with clarity and purpose.