Lead Generation Campaign for Optics Store
Ivona Iva
Lead Generator
Performance Marketing Specialist
Search Engine Marketing
Facebook Ads
Google Ads
Google Analytics
Project Overview
Designed and implemented a comprehensive digital marketing lead generation strategy for an optics store aimed at increasing online visibility and driving qualified leads for eye checks, both online and in-store.
Source: Unsplash
Strategies implemented
Detailed audience research and lead generation trends in the healthcare industry among target audience groups
Developed tailored Google Ads search advertising campaigns for direct leads among users actively searching for relevant keywords
Developed Demand Gen & YouTube campaigns, as well as Facebook and Instagram ads to raise awareness of health issues
Led the client through content creation for image and video ads to make sure messages resonate with the target audience and meet best practice guidelines
Cooperated with tracking team to make sure all necessary conversions actions and events are correctly implemented
Delivered comprehensive reports and action points for further campaign development.
Results
Gained over 250 qualified leads within the first 10 days of the campaign launch.
Client confirms they have seen an increase in in-store eye check reservations after 1 week of campaign.
