Run full-funnel digital marketing campaigns on high monthly budgets for a luxury hotel chain to enhance brand visibility, drive bookings, and increase revenue. Collaborated closely with the hotel's marketing team to identify target audiences, unique selling points, and to maintain brand guidelines.

Targeted Google Ads campaigns utilising search, display network, and remarketing ads to compete amongst other booking engines.

Cooperated with tracking team on daily basis to ensure tracking setup and analytics data reflect the accurate performance of our digital marketing campaigns and provide actionable insights for optimisation and decision-making purposes.

Utilised budget allocations and bid adjustments to maximise campaign performance during peak booking times and special events.

Guided internal marketing team through the process of delivering engaging ad content by conducting a detailed competitor and audience research.

Leveraged audience targeting capabilities as well as AI-powered campaigns towards reaching highly relevant audiences with personalised messaging and optimised ad placements, resulting in increased engagement and conversion rates.

Suggested and conducted A/B tests in order to determine highly profitable campaign setup and strategy.

Held monthly strategic meetings with hotel management to present results aligned with client goals and KPIs, offering actionable insights tailored to client budget constraints and quarterly objectives.