How do I define my project's goals when hiring a search engine marketer?
Start by thinking about what you want to achieve with your search engine marketing. Think about increasing leads, boosting sales, or raising brand awareness. Clear goals help the search engine marketer know exactly what you need.
What should I include in the project brief for a search engine marketer?
Include details about your business and target audience. Share your goals and what you think success looks like. Explain any key messages or offers you want to promote. This helps the marketer understand how to create the best strategy for you.
How do I decide on the deliverables with a search engine marketer?
Discuss what specific tasks you need the marketer to complete. This could be writing ads, setting up campaigns, or doing keyword research. Clear deliverables make sure you both agree on what will be done and when.
How should I measure the success of my search engine marketing campaigns?
Work with the search engine marketer to define key performance indicators (KPIs). These might include website traffic, conversion rates, or return on ad spend. These numbers show how well your marketing efforts are working.
How can I ensure smooth communication with the search engine marketer?
Agree on how and when you will talk. Decide on the best tools, like email or video calls. Clear communication helps avoid misunderstandings and keeps the project on track.
What timeline should I set for my search engine marketing project?
Talk with the marketer about how long each part of the project will take. Set deadlines for completing tasks and check-ins. A well-planned timeline ensures everything happens in the right order and on time.
What access should I provide to my search engine marketer?
Give them the right accesses to your ad accounts or analytics tools. This is important so they can do their job effectively. It helps them track and optimize the campaigns correctly.
How do I give feedback to my search engine marketer?
Be clear and specific about what you like or want to change. Use examples to explain your thoughts. Good feedback helps the marketer know exactly what to do, making the project better.
How often should I expect updates from my search engine marketer?
Schedule regular updates with your marketer. This could be weekly, bi-weekly, or monthly. Regular updates keep you informed and help address any issues quickly.
Who is Contra for?
Contra is designed for both freelancers (referred to as "independents") and clients. Freelancers can showcase their work, connect with clients, and manage projects commission-free. Clients can discover and hire top freelance talent for their projects.
What is the vision of Contra?
Contra aims to revolutionize the world of work by providing an all-in-one platform that empowers freelancers and clients to connect and collaborate seamlessly, eliminating traditional barriers and commission fees.
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