What's included

• Goal Definition:

  Clearly outline your campaign objectives. Whether it's lead generation, brand awareness, website traffic, promotion of your specific products/services, having specific goals will guide the rest of your campaign. Aligning your campaign with specific objectives will guide your strategy and measure success effectively.

• Audience Targeting:

  Together, we go beyond basic demographics and reach individuals based on their professional interests, interests, intent, and more. This laser-focused approach ensures your ads reach the most relevant decision-makers actively seeking solutions like yours.

• Keyword Strategy:

  In-depth keyword research and analysis to ensure your ads are displayed to the right audience, capturing the intent of potential B2B clients actively searching for your offerings.

• Competitor Analysis:

  I research the online presence of your competitors and identify their strengths and weaknesses, understand their ad strategies, and use this information to refine your ad campaigns.

• Landing Page Optimization:

  I optimize your landing pages for both user experience and SEO. I ensure the landing page is relevant to your ad, has a clear call-to-action (CTA), and provides a seamless journey for visitors.

• Campaign Customization:

  I create different ad groups and campaigns targeting specific buyer personas at different stages of the sales funnel. This allows you to deliver tailored messaging that resonates with each audience segment.

• Ad Copy Optimization:

  I craft compelling and relevant ad copy that resonates with B2B audiences, emphasizing the unique value proposition of your products or services.

• Multiple Ad Formats:

  We choose from various ad formats like text ads, display ads, and video ads to tailor your message to different audience segments and campaign goals.

• A/B Testing of Different Ad Variations:

  I continuously optimize your campaign based on performance data. I experiment with different ad copy, keywords, and targeting options through A/B testing to refine and enhance your campaign over time.

• Ad Extensions:

  I utilize ad extensions to enhance your ads with additional information, such as site links, callouts, and structured snippets. This not only improves ad visibility but also provides more context to potential customers.

• Remarketing:

  I re-engage website visitors who haven't converted yet with targeted ads, keeping your brand top-of-mind and driving them further down the sales funnel.

• Budgeting and Bidding Strategy:

  Together, we set a daily or campaign budget and choose a bidding strategy that aligns with your goals.

• Conversion Tracking:

  I implement conversion tracking to measure the success of your campaign. I gain deep insights into campaign performance by tracking valuable actions like website visits, form submissions, phone calls, and even specific website interactions.

• Performance Monitoring:

  I regularly review your campaign performance. Track key metrics such as click-through rate (CTR), conversion rate, and return on ad spend (ROAS). Use this data to identify successful elements and make data-driven optimizations.

• Reporting:

  I generate regular reports to keep you informed about campaign performance. I highlight key metrics and provide insights into the impact of your Google Ads efforts.

• Deeper Audience Insights:

  I combine data from Google Ads with your website analytics and other marketing platforms to build a comprehensive understanding of your target audience and their behavior.

• Lead Management:

  I integrate your Google Ads account with your CRM or marketing automation platform to automatically capture leads and nurture them through the sales funnel.