Demo: fictional brand, not client work.
I made a brand and landing page look and feel for a fictional Melbourne anxiety practice, Shallow End: a logo set (primary, stacked, icon and favicon) with the wordmark outlined, the Salt and Paperbark palette set into roles with contrast checked, a Lora and Manrope type pairing on open licenses, three tileable coastal textures, four spot illustrations of a small stick figure close to scary things, one landing page at 1440 and 390 structured like a Figma file for Wix Studio, and a two-page style guide. No testimonials and no outcome claims anywhere, per the Australian health advertising rules.
Logo set: primary, reversed, stacked, icon and favicon sizes
Character set: the pier, the tightrope, the tangle, the shallow end
Landing page, desktop: hero, how it works, scenes
Landing page on a 390 px phone beside the style guide
0 likes · 1 view · Oct 7, 2026
Logo set, Salt and Paperbark palette, Lora and Manrope type pairing, three coastal textures, four stick-figure spot illustrations and a desktop and phone landing page for a fictional Melbourne anxiety practice, with a two-page style guide.
