✨ C the bright side with the newest Pond’s serums ✨

Creating a campaign for the launch of Vitamin C and Spot-less Glow Serums. This was to be spanned across various social media platforms.

Pond's first-ever serum launch had to be special. We wanted to grab as many eyeballs as we could. Our strategy? Flooding the brand feed highlighting all things serum.

My role included:

Key liaison for all client communication and strategy discussion

Social media launch copy

Video ads copy

YouTube video management: Titles, description, and analytics

Creating mood boards for the product shoot

Drop That Spot: Highlighting the key benefit of the serum - a spotless glow. Using the serum drops as a mnemonic in the key visuals

C the Bright Side: Playing up the key benefit of the Vitamin C Serum across copy and visuals