Pond's India - Serum Launch
Riya Asrani
Copywriter
Script Writer
Social Media Strategist
Google Docs
Google Slides
Instagram
✨ C the bright side with the newest Pond’s serums ✨
✍️THE BRIEF
Creating a campaign for the launch of Vitamin C and Spot-less Glow Serums. This was to be spanned across various social media platforms.
💡THE THOUGHT PROCESS
Pond's first-ever serum launch had to be special. We wanted to grab as many eyeballs as we could. Our strategy? Flooding the brand feed highlighting all things serum.
My role included:
Key liaison for all client communication and strategy discussion
Social media launch copy
Video ads copy
YouTube video management: Titles, description, and analytics
Creating mood boards for the product shoot
✅ THE OUTPUT
Drop That Spot: Highlighting the key benefit of the serum - a spotless glow. Using the serum drops as a mnemonic in the key visuals
C the Bright Side: Playing up the key benefit of the Vitamin C Serum across copy and visuals
