Disney International HD - Celebrating 1 year
Riya Asrani
Copywriter
Social Media Strategist
Copy Strategist
Google Docs
Google Slides
Instagram
BRIEF
Conceptualise a campaign to celebrate 1 year of Disney International HD
TREATMENT
A two-pronged approach with the overarching idea #365DaysOfDIHD
On social: Having the audience interact with relatable posts for special goodies
Upsell: Collaborating with popular Disney stars and having them react to fan tweets
RESULT
2X increase in engagement
Follower growth by 1K in 2 weeks
