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Goel Pipes - Website Copy
Riya Asrani
UX Copywriter
Product Researcher
Copywriter
Figma
Google Docs
Goel Pipes
👷♀️
Innovation that builds the nation
👷♀️
✍️ THE BRIEF
Create a B2B website for Goel Pipes that puts them as the frontrunner in the production of iron ore, steel, and steel products
💡THE THOUGHT PROCESS
I collaborated with a digital marketing agency
Ting
and was the main liaison for copy. My role included:
Conduct
competitive research
: evaluate brands in the same industry
Create a
wireframe
highlighting the various sections, rough copy, and get it approved by the client
Share the
final draft of the copy and supporting visuals
as created by the design team
✅ THE OUTPUT
A simple yet
effective website
that highlights the
WHY, HOW, and WHAT
of the brand
It was also widely appreciated by the upper management!
Your browser does not support HTML video. Here is
a link to the video
instead.
Snapshot of the website homepage
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