Goel Pipes - Website Copy

Riya Asrani

UX Copywriter
Product Researcher
Copywriter
Figma
Google Docs
Goel Pipes
👷‍♀️ Innovation that builds the nation👷‍♀️
✍️ THE BRIEF
Create a B2B website for Goel Pipes that puts them as the frontrunner in the production of iron ore, steel, and steel products
💡THE THOUGHT PROCESS
I collaborated with a digital marketing agency Ting and was the main liaison for copy. My role included:
Conduct competitive research: evaluate brands in the same industry
Create a wireframe highlighting the various sections, rough copy, and get it approved by the client
Share the final draft of the copy and supporting visuals as created by the design team
✅ THE OUTPUT
A simple yet effective website that highlights the WHY, HOW, and WHAT of the brand
It was also widely appreciated by the upper management!
Snapshot of the website homepage
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