CMO of OptiPaws - Premium Dog Supplements
Rebeka Erzen
OptiPaws is one of the most extensive projects that I worked on.
My key responsibilities included:
Website Development: Created a user-friendly and visually appealing website for OptiPaws, focusing on showcasing product benefits and optimizing user experience. The website was built on Shopify platform and was designed to have a high conversion rate.
Social Media Strategy: Developed and implemented strategies to build OptiPaws' social media presence from ground up. I created engaging content, managed daily posts, and interacted with the community to establish some meaningful connections.
Advertising Campaigns: Managed Facebook and Instagram advertising campaigns to increase brand awareness, drive traffic to the website, and boost product sales. I tested many different creatives and objectives to optimize campaigns for maximum ROI.
Email Marketing: Executed targeted email marketing campaigns to nurture leads, promote new products, and drive conversions. I also created different automated flows for different countries and developed engaging email content, optimized for high open and click-through rates.
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Posted Jun 30, 2024
I helped built OptiPaws from scratch which ment I was included in all digital marketing processes. This is one of the most diverse projects I worked on!
