At FeelRooty, I contributed to their digital marketing efforts as a social media advertiser, focusing on strategic campaign management and performance optimization. Key responsibilities and achievements included:

Strategic Campaign Management: Developed and executed targeted advertising campaigns across social media platforms, including Facebook and Instagram. Crafted unique ad strategies to maximize reach, engagement, and conversions aligned with client objectives.

Creative Collaboration: Collaborated closely with the design team to enhance ad creatives and improve campaign performance. Implemented testing methodologies to identify high-performing creative variations and optimize ad content.

Analytics and Performance Optimization: Played a key role in analytics sessions to analyze campaign performance, identify trends, and extract actionable insights. Utilized data-driven approaches to refine targeting strategies, optimize ad spend, and achieve optimal ROI for clients.