Project Manager and Social Media Advertiser for ByRokko
Rebeka Erzen
ByRokko was the largest client of the digital marketing agency I worked for. I'm really glad I was a part of this project. I joined the team as a social media advertiser and I slowly progressed to a project management position. My key responsibilities and achievements includes:
Social Media Advertising: Initiated and managed high-budget Facebook advertising campaigns, overseeing daily spends of up to $20,000. Implemented strategies to optimize campaign performance and achieve our KPIs.
Project Management: Led cross-functional teams in planning and executing digital marketing campaigns for product launches and ongoing brand promotions. Developed detailed project plans, managed timelines, and ensured deliverables met client expectations.
Analytics and Strategy: Utilized data-driven insights to inform marketing strategies and improve campaign effectiveness. Conducted thorough analytics to measure KPIs, optimize ROI, and provide actionable recommendations to stakeholders.
Team Leadership: Guided and mentored a team of 10+ digital marketing professionals, fostering collaboration, skill development, and adherence to project timelines and goals.
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Posted Jun 30, 2024
Started as their social media advertiser and progressed towards being a project manager. Handled big daily budgets up to $20k/day on FB and led a team of 10+.
