NFTree Haus Website Design

For NFTree Haus, I designed a website experience that visually bridges Web3 innovation with environmental impact. The challenge was to translate a hybrid concept — physical tree planting represented by NFTs — into a digital interface that feels modern, credible, and culturally relevant.

NFTree Haus partners with creators to plant real, physical trees that fans can purchase — each tree represented by a corresponding NFT. 🌱

The platform demonstrates that creators can transition into Web3 sustainably while accelerating their careers. Through its flagship initiative, one real tree is planted for every digital NFTree sold, directly contributing to climate action.

Launched at SXSW, NFTree Haus highlights the potential of hybrid NFTs and reframes how we think about crypto, the creator economy, and environmental impact — positioning Web3 as a space where digital ownership can drive tangible, real-world change.

The website visual system was built around three core elements:

• Grainy gradients • Digital minimalism • Expressive emoji accents

Grainy gradients add depth and texture, reflecting the blend between digital and organic worlds. Digital minimalism ensures clarity and focus, allowing complex Web3 concepts to feel accessible. Strategic emoji elements introduce warmth and internet-native personality, aligning with creator culture and community-driven engagement.