Stonk Tech is an early-stage social media start-up building a community for financial experts and everyday investors. As they began producing more company-related content such as updates, news, and announcements, they needed a cohesive Instagram system that felt credible, modern, and scalable.
The key challenge was clear:
How do we design a strong visual identity for a finance start-up while keeping the system flexible enough for internal customization?
My Approach: Designing a Scalable Visual System
Rather than creating one-off posts, I developed a structured Instagram styling system that balances brand consistency with usability.
The solution focused on:
• Establishing a clear visual direction aligned with fintech credibility
• Designing reusable templates that can be customized in-house
• Creating guidelines to ensure long-term visual consistency
This approach allows Stonk Tech to maintain a professional presence while empowering their team to independently produce content without compromising brand quality.
Instagram feed templates
Deliverables
• Visual moodboard
• 20 Instagram feed templates
• 5 Instagram highlight icon templates
• 5 Instagram story templates
• 2 Instagram reels cover templates
• Comprehensive social media guidelines
The templates were designed to be reusable and adaptable, enabling Stonk Tech to evolve its messaging while maintaining a consistent visual identity.
Social Guideline
Instagram Highlight Icons
Process
✨ Research, strategy development, and style direction selection
✨ Template system design
✨ Feedback and refinement
✨ Final delivery of templates and documentation
Visual moodboard
Positioning Impact
By approaching the project as a system design problem rather than a visual task, I helped Stonk Tech establish a scalable Instagram framework that supports growth, credibility, and community building in the finance space.
Like this project
Posted Feb 20, 2026
Designed a scalable Instagram styling system for Stonk Tech, combining strategic visuals and reusable templates to support growth and brand consistency.