Quai Digital is a white-label digital savings platform, specialising in investment products and financial administration services for the wealth management and fintech sectors. Working for Wellhouse, I was asked to re-design their website to help raise their profile and generate more leads. 

Highlight and detail the range of products and services offered by Quai Digital.

Showcase client testimonials, case studies, certifications, and industry awards to build credibility.

Implement strategies and tools to convert website visitors into potential leads through contact forms, downloadable content, and calls-to-action.

This wasn’t a full rebrand, but I gave the brand’s main colours and fonts a refresh to make sure they were used consistently and in a way that was accessible and purposeful. The updated typography made the page hierarchy clearer and helped us highlight key messages for potential clients.

To help set Quai apart from it's competitors, I defined a human-focused photographic style featuring positive, modern workplaces to convey their values of innovation, collaboration and client-centricity. 

For the key pages, the layout followed common patterns (such as F-patterns and zig-zag) that helped user's easily scan the page for an overview. By keeping the content minimal on these pages we could guide the user to key cta's and help generate new leads.

To help Quai connect with Wealth Management Challengers, the website’s visual design leaned into a theme of innovation. Drawing inspiration from the bubbles in their logo—often symbolic of ideas—I created a series of dynamic header images featuring fluid, shifting forms that suggest movement and adaptability. This concept carried through the site with flexible text modules, translucent dividers, soft rounded corners, and subtle motion, all working together to reinforce a sense of forward-thinking.

Using the vibrant blue backgrounds only for headers and CTA sections ensured these stood out from the content. With concise, well-written copy and bold buttons, the new cta's were easier to digest and more inviting to click.

Low fidelity wireframes helped us iterate quickly and refine the layouts and flow in order to meet a client deadline.

Building this website was a reminder to keep all breakpoints in min, not just mobile and desktop! Given that the page headers had some unusual shapes, planning for wider screens and tablets during design would've made development go smoother.

Whilst building the website in Wordpress, I was able to use tools to save common components and create standard templates, so that Quai can easily grow and create new pages in the future.