Quai digital is a white-label digital savings platform and their website felt dated and overly corporate, struggling to reflect their growth and innovation in fintech. The goal was to reposition the brand with a confident, modern web experience that built trust while showcasing expertise.

Highlight and detail the range of products and services offered by Quai Digital.

Showcase client testimonials, case studies, certifications, and industry awards to build credibility.

Implement strategies and tools to convert website visitors into potential leads through contact forms, downloadable content, and calls-to-action.

To help set Quai apart from it's competitors, I defined a human-focused photographic style featuring positive, modern workplaces to convey their values of innovation, collaboration and client-centricity. 

For the key pages, the layout followed common patterns (such as F-patterns and zig-zag) that helped user's easily scan the page for an overview. By keeping the content minimal on these pages we could guide the user to key cta's and help generate new leads.

To help Quai connect with Wealth Management Challengers, the website’s visual design leaned into a theme of innovation. Drawing inspiration from the bubbles in their logo—often symbolic of ideas—I created a series of dynamic header images featuring fluid, shifting forms that suggest movement and adaptability. This concept carried through the site with flexible text modules, translucent dividers, soft rounded corners, and subtle motion, all working together to reinforce a sense of forward-thinking.

Delivered a refreshed, cohesive digital identity that strengthened market perception and improved user engagement.
The new site combined clarity, structure, and a sense of innovation — helping Quai stand out to wealth management challengers and convert more leads through a confident, human-first design system.