SM Paid Ads | Meta Invoice Fast Track Program
Sarah Wyman
I spearheaded the successful launch of the Meta Invoice Fast Track* program in partnership with the Meta (formerly Facebook) Supplier Diversity team and Crowdz.
Our primary objective was to support diverse-owned businesses and help them get paid faster on their invoices, enabling them to focus on growing their businesses without financial constraints.
I played a key role in driving the program's success by launching a targeted and effective paid advertising campaign on Facebook and Instagram on behalf of the Meta Supplier Diversity Team business pages. We targeted eligible businesses to join the program, who were approved by the 7 approved organization (ie. NMSDC, WBENC, etc.) and to increase brand awareness of the Meta Invoice Fast Track program to attract new sign-ups to the program and the approved organizations.
This paid advertising campaign played a crucial role in raising brand awareness and driving leads to the program creating a positive impact on the wider business community.
Project Scope and Results:
- Developed a comprehensive paid acquisition strategy across Facebook and Instagram ultimately leading to a 15% ROI for every dollar spent
- Built a robust awareness campaign through brand marketing strategies and retargeting campaigns leading to an increase in inbound leads of 20%
- Monitored, tracked, and evaluated campaign performance analytics, based on critical KPI metrics
*The Meta Invoice Fast Track program has been paused indefinitely.
