Brand Strategy | Product Launch for Fintech Startup
Sarah Wyman
I crafted a comprehensive content marketing strategy that included blog posts, social media posts, and email campaigns to promote Crowdz's new product, Recurring Revenue.
Recurring Revenue is an innovative product that helps businesses generate more predictable and consistent revenue streams through automated invoice management and accounts receivable (AR) optimization.
My strategy was designed to educate potential customers about the benefits of Recurring Revenue and position Crowdz as a leader in the AR optimization space.
I started by writing a series of social media and blog posts that focused on topics such as the importance of recurring revenue for businesses and the challenges of managing invoices manually. These posts were optimized for SEO to increase visibility and attract organic traffic to the Crowdz website.
In addition, I created targeted email campaigns that were sent to Crowdz's existing customers and leads. These emails included personalized messaging that highlighted the specific benefits of Recurring Revenue for each recipient.
Results
- 35% increase in website traffic
- 25% average email open rate
- 1200 leads generated on LinkedIn in the first 30 days
