Brand Strategy | Capital & Cash Flow Program
Sarah Wyman
I worked with ProFinCo to launch the Capital & Cash Flow Program, a white label solution powered by Crowdz, helping businesses in the City of Detroit to get paid faster on their invoices. My role was to craft their website copy that would effectively convey their value proposition and communicate the benefits of their platform to potential customers.
We launched a brand strategy for their social media channels. The goal was to increase brand awareness, engagement, and lead generation through a targeted and cohesive social media presence.
The first step in this process was to conduct a thorough analysis of their target audience and competition. Through this research, I was able to identify key social media platforms that would be most effective in reaching their audience, as well as the types of content that would resonate with them.
Results
- Launched an early access landing page
- Drove 50 leads in the first 30 days with organic social posts
