PlayPlay helps companies create great videos effortlessly. As the last decade established, video is they way to go when you're looking for a way to engage your audience and deliver a message with the most impact.

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But creating videos—and everything that is needed along the way—can be a full time job in itself, and most of us don't have the time to do so. That's where PlayPlay steps in; it lets anyone create a video from scratch, within minutes.

As a Senior Product Designer for the team in charge in the studio—the place where the magic happens for users, I collaborated with PMs and engineers from defining clear needs, objectives and opportunities through research, to delivering great experiences and value through explorations, collaborative ideations and iteration on pixel perfect mockups.

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I worked with a couple of squads at a time, including on some long term projects like our AI assistant; a way for users to create videos by only writing a prompt—in the same way you would use chatGPT.

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