Complete SaaS Platform Design for Optical Clinic Management

Eye Center is a B2B SaaS platform designed for optical clinic chains to manage their entire operations from one place appointments, doctors, patient flow, office performance, and marketing analytics. The platform serves multi-location practices, giving clinic owners and administrators a unified real-time view across all branches.

I owned the full product design process from research through to final UI conducting user research, defining the product architecture, mapping user flows, and designing every screen across the platform.

Dashboard - main analytics hub with KPI cards (Total, Cancelled, Completed, Upcoming, No-Shows), weekly appointments trend chart, doctor performance leaderboard, and booking source breakdown

Appointments Calendar - multi-clinic weekly view showing appointment distribution across all locations simultaneously, with colour-coded status tags and per-doctor quick-stat tooltips

Appointments Management - full appointment lifecycle management booking, confirming, tracking, and resolving no-shows

Doctors - doctor profiles, performance tracking, ratings, and client count management

Office - per-location progress tracking with completion rates and appointment breakdowns

Product - product and inventory management for optical products and lenses

User Management - role-based access control for staff, admins, and clinic owners

Website Engagement - tracking patient interactions and online booking behaviour

Attendance - staff and doctor attendance monitoring across locations

Analytics & Reports - peak booking time charts, established vs. new patient segmentation, booking source attribution, and office progress comparisons

Delivered a complete SaaS product design across 10+ platform sections — from first research session to final UI handoff

Replaced fragmented multi-tool workflows with a single unified platform, reducing operational blind spots for multi-clinic operators

Designed a multi-location calendar view that gives administrators a full week of appointments across all branches in one glance

Built a booking source attribution chart giving clinics direct visibility into which channels (Website, Google Ads, Instagram, Walk-ins, PCP) drive the most appointments

Established a scalable design system supporting future feature expansion without visual inconsistency