BOA: The 70's Furniture Store
Lauren Roberts
Objectives
BOA Furniture aims to update its brand by blending '70s nostalgia with modern teen appeal. This involves creating a distinctive logo and branded assets that reflect its bold, revitalized take on retro style. The goal is to establish standout branding for the Los Angeles, New York, London, and Manchester markets.
Results
The project resulted in a cohesive brand identity that seamlessly blends 70's nostalgia with contemporary teenage flair. The unique branding was successfully incorporated into all deliverables, including the logo suite, print collateral, packaging, and custom cover.
Logo Variation 1
Print Collateral Design
Letterform Design
Packaging Design
Logo Variation 2
Color Palette
Textile Design for Bedding
Logo Variation 3
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Posted Apr 12, 2023
The 70's furniture store. It’s not retro… It’s retro refreshed
