Briogeo x Amazon Beauty Influencer Kit
Lauren Roberts
Briogeo Influencer Kit Content Capture
Objectives
Brand Awareness -Boost awareness for prospective consumers
Resulting in a(n)
Increase in share of voice (SOV)
Increase in conversation volume
Reinforced brand Identity
Content Generation-Generate UGC at scale
Resulting in a(n)
Increase in original promotional content .
Decrease in time spent producing content
Influencer Kits
As a freelance designer with Kurieo Agency I worked with Amazon Beauty in collaboration with Briogeo to design influencer kits featuring some of Briogeo's top products. Products included: Don't Despair Repair Hair Mask, Scalp Revival Exfoliator Charcoal Shampoo, Scalp Revival Rosemary Pre-Wash Oil.
Packaging Exterior Dielines
Packaging Interior Dielines
Influencer Programing
Kurieo sourced and vetted a list of 40 influencers. After confirming participants with Amazon and Briogeo, Kurieo owned outreach, lead management, shipping, and content management-monitoring and capturing organic post in real time.
@Hair_Makeupbymoni IG Story Dedicated Unboxing Video
Post Stats
Instagram Followers 11K
Average Interactions 24
Engagement Rate 0.22%
@DaniellaAthena IG Story Single Image
Post Stats
Instagram Followers 128K
Average Interactions 42.2K
Engagement Rate 32.97%
Campaign Overview
40 Influencers
The final number of influencers that received a kit following Kurieo sourcing and approval by Amazon.
65 Kits Produce
The final number of kits produced and shipped out ( including influencers, PR, Amazon and Kurieo)
9.95M + Potential Reach
The total potential reach, as calculated by: (AmazonBeauty's IG followers + Briogeo's IG followers + all participating influencer's IG following
8 Pieces of Content
The number of net-new, original, non- contracted assets generated from the campaign.
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Posted Aug 26, 2025
Custom Influencer Beauty Kits as part of brand campaign with Briogeo X Amazon Beauty to boost awareness and develop content generation.
