Briogeo Influencer Kit Content Capture

Increase in share of voice (SOV)

Increase in conversation volume

Reinforced brand Identity

Increase in original promotional content .

Decrease in time spent producing content

As a freelance designer with Kurieo Agency I worked with Amazon Beauty in collaboration with Briogeo to design influencer kits featuring some of Briogeo's top products. Products included: Don't Despair Repair Hair Mask, Scalp Revival Exfoliator Charcoal Shampoo, Scalp Revival Rosemary Pre-Wash Oil.

Packaging Exterior Dielines

Packaging Interior Dielines

Kurieo sourced and vetted a list of 40 influencers. After confirming participants with Amazon and Briogeo, Kurieo owned outreach, lead management, shipping, and content management-monitoring and capturing organic post in real time.

@Hair_Makeupbymoni IG Story Dedicated Unboxing Video

Instagram Followers 11K

Average Interactions 24

Engagement Rate 0.22%

@DaniellaAthena IG Story Single Image

Instagram Followers 128K

Average Interactions 42.2K

Engagement Rate 32.97%

The final number of influencers that received a kit following Kurieo sourcing and approval by Amazon.

The final number of kits produced and shipped out ( including influencers, PR, Amazon and Kurieo)

The total potential reach, as calculated by: (AmazonBeauty's IG followers + Briogeo's IG followers + all participating influencer's IG following

The number of net-new, original, non- contracted assets generated from the campaign.