Naushemian by Nauman Arfeen — Luxury Fashion E-Commerce

Designed and developed the complete e-commerce website for Naushemian by Nauman Arfeen, one of Pakistan's most prestigious luxury couture fashion houses. The brand is internationally recognized for crafting premium sherwanis, bridal wear, and traditional wedding collections, with clients spanning Pakistan, US, UK, Canada, and worldwide.

Full WooCommerce e-commerce website design and development on WordPress

Product photography layouts for 200+ luxury SKUs across categories: Sherwani, Prince Coat, Waist Coat, Kurta, Bridal Wear, Women Pret, and Accessories

Editorial collection pages for fashion campaigns including Taj Rang, Royara, Shahveer, and celebrity collaborations

Mobile-responsive design optimized for a luxury shopping experience

SEO optimization for competitive keywords in the luxury menswear and wedding fashion space

12+ product categories with structured navigation and filtering

Editorial Muse section showcasing fashion shows (Pakistan Fashion Week London 2026, FPW, PFDC) and celebrity style features (Maya Ali, Imran Ashraf, Junaid Khan)

Client Diaries section for social proof and real wedding showcases

Dark, cinematic visual language matching the brand's luxury positioning

Integrated WhatsApp chat for the design team's direct communication

The website serves as the brand's primary digital storefront, handling both local and international orders for a fashion house that has dressed British Royals and showcased at Pakistan Fashion Week London.