Jenny Joy's Soap — Shopify Ecommerce Redesign
Hina Manzoor
Project Overview
Project Overview
Jenny Joys Soap, a US-based business specializing in handmade soaps, beard balms, and eco-friendly products, was facing challenges in generating sales through their online platform. The website's lack of user engagement and poor conversion rates indicated a need for a comprehensive redesign to enhance the shopping experience and boost sales.
I helped the business owner build a converting website which led to a significant increase in user engagement, with improved metrics across page views, session duration, and bounce rates. Most importantly, the project achieved its primary objective of boosting sales, with a noticeable uptick in conversion rates and consistent sales growth following the launch of the redesigned site.
Research & Strategy
My Design Thinking Process
Design Thinking Process
User Persona
User Persona
User Flow
Wireframes
Style Guide
Homepage Layout
Homepage Layout
Homepage Continued
Product Section
Collection Page
Product Detail
Cart & Checkout
Reviews Section
About Page
Mission Page
Blog Section
Footer Design
Mobile Responsive
Mobile Views
Mockups
Device Mockups
Before & After
Other Page Sections
Other Sections
Final Mockup
Sales Boosted
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Posted Feb 13, 2026
Redesigned the Shopify storefront for Jenny Joy's Soap, a US-based artisan brand. Focused on a clean, modern layout built to increase product discovery and drive conversions.
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