BLAK Private Aviation | Brand Identity & Website Design

For the past couple of months, we've been working closely with BLAK to create a new brand identity & website for their private aviation business. BLAK has been a strong private aviation partner since 2011. They've been the summer-tour partner of DJ's as Calvin Harris, Zara Larsson & Olivia Dean.

With an established name in the industry, they also require a strong and sophisticated brand identity.

Approach

BLAK has a very specific target audience. We dove deep into the average private-jet passenger and their needs and requirements. We decided to go on the route of practical flyers. People that fly jets regularly and are looking for a strong and reliable jet partner they can count on in every situation, for every trip.

The whole system starts from a single conviction: in private aviation, the most expensive thing you can own is restraint. So I built the identity around subtraction. Every decision was about what to remove until only the essential remained.

We created a symbol voor BLAK, we took the word mark and turned the chevron of the "K" into a perfect bird, the oldest symbol of freedom, while representing the sky.

The wordmark is geometric, heavy, and confident, sitting flat on the baseline with almost no character spacing to spare. It is engineered, not decorated. I drew it on a tight grid so the proportions feel inevitable rather than styled, the kind of logotype that looks like it was found rather than designed.

This has been by far the strongest website we've built so far. Many custom coded components lead to a strong, interactive website that is all focussed on the conversion of flights. So far, BLAK as arranged 70+ private jet flights since the launch of this site last month.

We've focused on UX, SEO and optimised the entire site with the focus of functionality while feeling compelling and speaking the exact language BLAK does.

With over 250 destination pages, we focussed on optimising SEO climbing the ranks with strong pages for each destination BLAK flies to, we also added 330+ route pages to create a page for each flight route.

The total site carries over 600 pages which takes this to a next level web project for our studio!

My name is Chris, i'm a brand and webdesigner from The Netherlands, excited to work on your next project!

Feel free to send me a message or schedule a call down below! 👇✨

Chat soon! 👋