Kids Padel - Visual & Brand Identity

Kids Padel by Padel Inside is a project we did to showcase a new Padel Kids Club. We wanted to take this beyond the Padel court. We focussed on creating a club that becomes real with stickers, print work, certificates, keychains and other playful elements to bring the community alive aside from the court.

When we researched the motive behind kids playing Padel, we found out that most of the kids are being pushed by their parents to play Padel. They are really into the sport, so an automatic choice would be to get their kids to play Padel.

We wanted to create a child-friendly world that allowed not only the kids to feel excited about playing Padel, but also felt as a trustworthy, creative and playful space for parents to leave their child to learn Padel in a fun way.

All imagery is AI generated. Leaving space for an unlimited gallery of images delivered by prompts.

At Kids Padel, our levels are built around three unique characters: Smashy, Flick, and Ace.

Each character represents a stage in a child’s development, with its own energy, color palette, and personality. Together, they form a clear and motivating path of growth, from first hit to confident play.

Smashy marks the beginning. Full of enthusiasm, curiosity, and joyful chaos. This is where kids discover padel for the first time: playful, open, and bursting with energy.

Flick is the middle level. Faster, smarter, and more technical. Kids start to gain control, understand the game, and develop skill and confidence, while still having fun.

Ace is the final level. Confident, proud, and ready to shine on court. This is where everything comes together: technique, mindset, and self-belief. Kids feel accomplished and empowered.

By using characters, our levels become instantly recognizable and relatable for children. They give the sport a friendly face, one that motivates, grows with them, and encourages progress without pressure.