We started by creating a strong visual identity. The new logo and use of color exude calm, professionalism and trust — important values in a market where customers entrust their company to an advisor. The house style is modern, but not distant. Professional, but accessible. Then we started translating it to the website. We opted for a clear and intuitive structure, where visitors quickly understand what Syft does and how they work. The methods and packages are clearly explained, supported by subtle animations, icons and visual accents that make complex themes accessible. Every element on the site has one goal: to communicate clearly and to encourage action.