Sun Valley Academy - Rebrand

Zachary | Fine Humans Creative

A rebrand, website redesign, and outreach marketing for a multicultural Arizona charter school system looking to expand

Sun Valley Academy is a tuition-free public elementary school serving grades K-8 in the South Mountain and Avondale area. Its mission is to provide its students and families with a premium educational experience through providing a high-quality academic program in a small class size setting. SVA believes in focusing on the whole child-body, mind, and spirit-as a leader-in-me school.
Fine Humans holistically defined and visually refreshed who SVA is in the eyes of those they serve, and internally at SVA, improving every touchpoint that supports their mission of growth, education, and community support.
Sun Valley Academy and Preschool have always been outstanding for their students and families, but their brand didn’t reflect the stories and aspirations that drove them to provide such transformational education, and what makes them unique.
With a decade of success under their belt, they decided to expand their reach and influence in the surrounding English and Spanish-speaking communities. In order to motivate, inspire, and inform parents, support students, and celebrate their institutions' successes in a way that makes a human connection, they wanted to take full advantage of the power of their brand, story, and digital presence.
By providing clarity of mission and insight into the institution's academic vision and goals, SVA’s branding and marketing tools deliver insight into the charter's educational purpose.
SVA believes in focusing on the whole child-body, mind, and spirit-as a leader-in-me school. As our branding proclaims, SVA is truly about focusing on Every Student. Every Day. Through more expressive and bespoke visuals, their holistic 'Learn, Love, Lead' approach to child education becomes tangible, illustrating all the small but significant moments that contribute to change within education and within the communities it serves. Having a multilingual brand experience that extends from the website, to its social channels, to the physical door-to-door marketing tools, and programs, they can instill confidence in parents of all backgrounds and help them lead their children to brighter futures and more opportunities.

Uncovering what's at heart

Our team set off to define what attributes would drive the rebrand and quickly uncover what was at the heart of an SVA education. After a few collaborative sessions and a thorough review of their existing materials and systems, we worked remotely with stakeholders within Sun Valley Academy to create an empathetic brand identity. Our team led SVA through a visual refresh that included a new color palette, proprietary illustrations, and better use of their original photography.
We explored the brand's language and established strategic core messaging. Inspired by their institution's approach of focusing on the whole child, we oriented around the idea of focusing on Every Student, Every Day and guiding tenets of Love. Learn. Lead.

Branding that has “legs”, wings, and heart

In order to integrate all the various schools together, Fine Humans developed a new and more cohesive logo system. The anatomy of the core brand mark is the spiritual successor of their old brand’s mascot of an eagle, while made more meaningful to include unique elements that speak directly to what makes SVA unique. We believe in creating agile brands that have “legs” meaning they can adapt and maximize on how they capitalize, able to meet any opportunity head-on. We expanded the identity into a beautiful secondary seal and mark and developed an abbreviated SVA Every Student Every Day lockup that is easily memorable through its visual balance and linguistic flow. 

Providing a guiding light

For future internal brand ambassadors, we provided a comprehensive brand specification document that establishes rules for logo usage, typography, color, top-level messaging, and supporting assets.

Creating robust brand assets for a successful multichannel marketing approach.

Working alongside Sun Valley Academy’s marketing team, we created targeted ads based on location and a more generalized door-to-door campaign material based on the newly established brand direction. We worked with SVA to create the Spanish versions across all marketing tools and materials, including physical displays, signage, internal and external powerpoint templates. In addition, we developed design templates around use cases for their various social media channels. 
In alignment with SVA’s goals, we provided an email marketing campaign for the new brand. And in our effort to be as helpful as possible, we explored and provided tools to make future digital marketing campaigns more easily customized and launched.

Redesigning an important website resource

Fine Humans strategically organized content-centric wireframes and visually redesigned the website in the new brand in alignment with Sun Valley’s short-term and long-term goals. Aside from communicating more clearly and effectively, the website also had to be a resource for existing and prospective parents to easily identify and access SVA’s schools as well as a variety of resources, events, and actionable ideas. Parents can learn about the school's philosophy of loving the whole child, bodily, intellectually, and emotionally. ‍

Providing a smooth transition

Our team built the new responsive website on the WordPress CMS intended for handoff and trained SVA’s internal team for future website management.

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Posted Apr 30, 2025

A rebrand, website redesign, and outreach marketing for a multicultural Arizona charter school system looking to grow.

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