Designing Growth: Launching the "What to Eat" Feature for 4.5M U
Ryan Wallace
When I joined WeightWatchers, I was assigned to make a real impact on our 4.5 million members. The app needed a better way to guide users on meal choices—a critical component for anyone on a weight loss journey. I led the design and launch of the new "What to Eat" tab, creating an intuitive tool that simplifies meal decisions and promotes healthier eating habits.
Summary
Designed and launched the "What to Eat" tab for 4.5 million members.
Increased login rates by 1.9%.
Boosted food tracking by 2.4%.
Phase 2 launched globally in April 2024; Phase 3 planned for November 2024.
Received overwhelmingly positive member feedback on usability and helpfulness.
Adapted to a 50% reduction in project scope due to shifting priorities.
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