The public-facing site for an OT security startup, the front door for cold outreach and inbound leads. Dark, technical, industrial visual direction to match the audience: CISOs, plant heads, and security engineers, not a general consumer crowd.
What I built
Homepage: leads with the problem (rising cyberattacks on manufacturing, sourced industry stats), then the product pillars: asset discovery, vulnerability assessment, pen testing, and security monitoring, each with its own visual and short description. Closes with an FAQ section and a pilot program CTA.
Use Cases: industry-specific pages (automotive, pharma, chemical, textile, and more), so different prospects could see themselves in the product instead of reading generic manufacturing copy.
About: the story and mission, with a clear call to action to join the pilot program, since the company was still pre-launch and needed to build trust with early prospects.
Use Cases
About
What I focused on
Every page funnels toward one of two actions: book a free vulnerability assessment or join the pilot program. With a technical, security-conscious audience, the copy leaned on credibility signals (cited stats, EU/Berlin incubator badges, clear FAQs) rather than hype, since that's what builds trust with this kind of buyer.
Marketing site for a B2B security startup: homepage, product page, use cases, and about, designed to drive leads for vulnerability assessment to pilot program.