MindGarden [UX/UI Design, Branding]

Florencia Ezcurra

UX Designer
Product Designer
Figma

✺ Intro

Mindgarden is a mental health and wellness app that provides self-care tools, community support, and virtual therapy to help people overcome difficulties.

✺ Process Outline

Research and Discovery

I conducted user research to identify user needs and pain points, explored existing mental health apps and solutions to see what works and what doesn't, and defined the goals and requirements for the Mind Garden app.

Ideation and Conceptualization

I brainstormed and ideated potential solutions for the app based on the research and requirements, prioritized features and functionalities for the initial version of the app, and created user flows, wireframes, and mockups to visualize the app.
Here are some of the findings I had during this stage of the process:
Users appreciate having access to reminders and appointment scheduling for therapy sessions.
Providing a platform for community support and messaging can create a sense of connection and belonging for users.
Users prioritize ease of use and intuitive navigation when using mental health apps.
A simple, clean, and calming visual design is important for creating a positive user experience.

Design and Prototyping

I developed the visual design of the app, including the color scheme, typography, and iconography, created high-fidelity prototypes to test the app's design and functionality, and iterated and refined the design based on user feedback.
The color scheme and font choice for the Mind Garden app were chosen based on the principles of color psychology and legibility. The primary color green was chosen to convey a sense of growth, renewal, and nature, which are all associated with mental health and well-being. The use of a complementary blue hue for accents creates a sense of calm and balance.

✺ Signup Screens

Mindgarden's sign-up pages aim to promote the app's key ideals and advantages to new users. The app's titles "Your safe space for support and self-care," "Connect with Others Going Through Similar Struggles," and "Find the Support You Need to Thrive" all emphasize the app's emphasis on providing a safe and supportive environment where users can find the help they need to navigate their challenges and improve their mental health and well-being.
These titles try to reassure users that they are not alone in their problems and that there is a supportive network of others who are also searching for assistance and advice by stressing the app's emphasis on self-care and community support. This is essential for people feeling alone or stressed since it may help them develop a sense of belonging, which is critical for their mental health and well-being.
Overall, these sign-up pages are intended to encourage users to take the first step toward improving their mental health and well-being by joining the Mindgarden community and gaining access to its extensive resources and assistance.

✺ Customize your App Experience Screens

These Mindgarden screens are meant to assist users in having a pleasurable and customized experience by asking questions relevant to their needs and aspirations. By allowing users to select between self-care and community help, the app can better understand how people like to receive assistance and adjust its recommendations and services appropriately.
Similarly, by allowing users to select the areas where they wish to seek assistance, the app can detect the difficulties and concerns most important to them and deliver resources and support targeted to their requirements. This personalized approach may be especially beneficial for users seeking assistance and guidance for specific concerns, as it allows them to focus on the most important areas and obtain recommendations for resources and support tailored to their individual requirements.
Overall, these screens in Mindgarden are an essential aspect of the app's design since they add to its overall efficacy and success by providing users with a more customized and engaging experience.

✺ App Screens

The Mindgarden app was created to give users a complete and personalized experience matching their needs and goals. The app's main page contains a section with therapy appointment reminders, which helps users keep on track with their treatment and in touch with their therapist.
The home screen also features a tab with relevant community posts in forums, allowing users to interact with others experiencing similar difficulties and assist one another. Furthermore, the home screen has a tab with information tailored to the user's requirements and interests, depending on their selections.
The resources page is divided into parts to make it easier for visitors to identify and use the resources that are most relevant to users. These tools include videos, support groups, therapists, and sleepcasts, giving consumers a variety of alternatives for getting aid and advice.
The therapy screen prominently displays the next therapy appointment reminder, making it simple for users to keep on track with their treatment. The screen also provides a list of therapists suggested to the user and a list of all available therapists, allowing users to identify and connect with the correct therapist for them quickly.
Finally, the inbox interface displays messages from therapists and normal users, with therapist titles highlighted to make it easier for users to identify them. This enables users to interact easily with their therapist, keep engaged with their therapy, and connect with others in the community for support and assistance. Overall, the Mindgarden app is designed to give customers a complete and personalized experience that suits their requirements and aspirations.
Thank you for spending time reading this case study. I hope that offered you a good insight into the Mindgarden app's design process and gave you a sense of its features and usefulness. If you have any questions about the app or the design process, please get in touch with me.
If you are interested in collaborating, I would be delighted to discuss prospective options. I am always open to new challenges and partnerships, whether you are a fellow designer, developer, or have an idea for an app that you believe may benefit from my design talents. Please do not hesitate to contact me if you believe we might collaborate to produce something spectacular!

2022

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