Momezy
Florencia Ezcurra
Momezy- The AI-powered agenda that turns your emails into organized reminders
Momezy is an AI-powered productivity app designed for working mothers juggling school, sports, and family logistics. It reads emails, extracts important details, and turns them into a simple, actionable agenda with built-in reminders—freeing up mental space and emotional labor.
👩🏽💻 Problem
Modern moms—especially working mothers—are buried under invisible tasks: keeping up with school emails, remembering tournament dates, coordinating rides, managing snacks, doctor’s appointments, and more.
❝ Even with shared calendars, most of the planning still falls on me. I’m the default for everything. ❞ — User interview, mom of 2
The mental load is real. And most productivity apps still require you to manage them.
🎯 Goal
To create an intuitive, time-saving tool that:
Reads and organizes incoming info (especially emails)
Creates a clean, digestible agenda by week/day
Sends proactive reminders before important events
Offers relief, not more admin work
🎨 Visual Identity & UX Direction
Clear. Calming. Supportive.
As the sole designer behind Momezy, I set out to create a visual experience that immediately reduced the cognitive overload so many moms face. From the moment the concept was developed, the goal was clear: build a system that feels like a true support tool—not just another task manager.
I designed the interface using soft purples, rounded corners, and minimal clutter to communicate warmth, trust, and ease. The gradient tones help soften the typical productivity app aesthetic, making Momezy feel more like a helping hand than a checklist.
I chose Roboto for its clean, modern look and excellent readability across devices. Every screen is structured to keep key details—like event time, type, and location—easily scannable, even during life’s busiest moments.
🪷 Design Approach
User-first mindset: Prioritized simplicity, warmth, and clarity in UX
Calm UI: Soft colors, clear typography, and subtle microinteractions
Low-effort onboarding: Import email, select kids, done.
Emotional resonance: Built for real-life chaos, not perfection
📱 Key Screens & User Flow
I designed Momezy’s core flow to be intuitive, flexible, and emotionally supportive—acknowledging the unique needs of busy moms balancing digital and offline worlds. These six screens represent the foundation of the user experience:
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Posted Jul 6, 2025
Created an AI-powered app for moms to simplify event planning. Delivered a clean, supportive UX that reduces stress and improves visibility.
