As User-Generated Content (UGC) continues to dominate social media marketing, rising star Sasha Clare needed a digital presence that would match her creative talent and appeal to forward-thinking brands. The challenge was to create a web platform that would elevate her from content creator to sought-after brand collaborator.

As User-Generated Content (UGC) continues to dominate social media marketing, rising star Sasha Clare needed a digital presence that would match her creative talent and appeal to forward-thinking brands. The challenge was to create a web platform that would elevate her from content creator to sought-after brand collaborator.

Transform Sasha's digital presence from a basic portfolio to a conversion-focused platform

Create a brand identity that balances professionalism with youthful energy

Develop a seamless user journey that guides potential clients from discovery to booking

Showcase her work in a way that demonstrates both creativity and business impact

Implement a pricing structure that positions her services as premium yet accessible

Created a vibrant, modern color palette combining energetic purples (#

9C97DA, #F2F1FF) with warm greens (#F1F4D5, #CCD47F, #868E35)

Developed a playful yet professional tone of voice that resonates with marketing directors and brand managers

Implemented a dynamic visual system using gradients and interactive elements to reflect her innovative approach

Immediate value proposition highlighting conversion rates and engagement metrics

Dynamic video background showcasing her best UGC work

Clear call-to-action directing to service packages

Three-tiered pricing system with clear value progression

Visual representation of deliverables

Strategic pricing psychology ($75-$850 range)

Bundle offering to maximize average order value

Strategy Page

Detailed breakdown of each project phase

Differentiators

Services with pricing

Visual gallery to showcase work quality

Problem-agitation-solution framework

Social proof integration with metrics and testimonials

Multiple conversion points throughout the user journey

Urgency creators (limited availability, trending content references)

Positioned Sasha as a strategic partner rather than just a content creator

Emphasized ROI and business impact over purely creative aspects

Created clear service differentiation in a crowded market

Streamlined navigation focused on conversion

Clear, value-based pricing structure

Intuitive booking process reducing friction in the sales cycle

Brand Voice

Developed unique tone balancing professionalism with personality

Created memorable, shareable content snippets

Maintained consistency across all touchpoints