Copywriting
Matt Lapointe
Product Discovery: Laphroaig 25 Cask Strength Whisky
This new product promotion campaign targets a specific audience: new subscribers aged in their 20s and 30s who are fans of whisky. They recently searched the web for different whiskeys and they purchased Laphroaig products before.
Why It Works
✅ Streamlined
Collaboration with Laphroaig’s 3rd-party marketing agency, email copy was developed in harmony with other marketing funnel touchpoints to create a seamless experience; from paid advertising to, more importantly, the CTA’s landing page content.
✅ Optimized Subject Line
This A/B-tested killer subject line delivered the highest conversion rate against 2 other versions. Insights gained from this campaign helped define future iterations by using simple, non-intrusive subject lines speaks to the target audience and creates an emotional connection.
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Posted Dec 26, 2023
Set sail for Laphroaig's product discovery campaign ⛵
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