Email Automation
Matt Lapointe
MTL Balance Board revisits flows to achieve a 20% increase in engagement
With a mission to perpetuate eco-responsible values, MTL Balance Board hand-crafts balance board for people find a better balanced lifestyle (pun intended). The eCommerce sports & leisure retailer used email best practices and modern content trends, effectively improving subscribers’ experience.
PROBLEM
With a new website design in the works, MTL Balance Board needed to ensure staying on-brand. After consulting with Send That Email, we uncovered critical points that needed to be addressed.
STRATEGY
By redefining the global email marketing strategy, Send That Email applied a bottom-up approach that effectively improved engagement and brand experience.
RESULTS
The new and improved flows’ click-through rate (CTR) grew by 56% and website traffic via email increased by 30%. Overall, eCommerce revenue climbed 14%.
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Posted Dec 25, 2023
Revisiting flows to achieve a 20% increase in email engagement.
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