Automotive Entertainment System

Design the next generation of an in-car entertainment system.

With new generation EV vehicles, reimagine the in-car entertainment system considering the internet of things and personalization.

Lead designer

I worked with clients in co-creation workshops to define current automotive trends, user personas, and user stories. Using these, I developed a couple of design directions for the next-generation in-car entertainment systems.

• UI designs

• User personas

• Journey maps

• Mood boards

• UX assets

• Secondary research documentation

Thank you :)