Automotive Entertainment System
Sanchit Gupta
UX Designer
Design Systems
UI Designer
Figma
Proto.io
Sketch
SAIC
OVERVIEW
Design the next generation of an in-car entertainment system.
PROJECT BRIEF
With new generation EV vehicles, reimagine the in-car entertainment system considering the internet of things and personalization.
ROLE
Lead designer
METHODS
I worked with clients in co-creation workshops to define current automotive trends, user personas, and user stories. Using these, I developed a couple of design directions for the next-generation in-car entertainment systems.
DELIVERABLES
• UI designs
• User personas
• Journey maps
• Mood boards
• UX assets
• Secondary research documentation
Thank you :)
