OVERVIEW
Designed a landing page for MGM Resorts and its properties.
PROJECT BRIEF
MGM Resorts is a well-established brand in the casino and entertainment industry. It requires a landing page layout that would span the parent brand and child properties like Bellagio, Aria, etc.
ROLE
Principal designer
METHODS
I led the research, ideation workshop, and hands-on contribution to creating concepts and final visuals. I worked with our brand and marketing teams to understand the available content and design templates for marketing material.
Parallel to it, I evangelized the design process within the organization and kept the engineering and product teams engaged and focused on the design solution.
DELIVERABLES
• Research
• Brainstorming workshop format and facilitation
• Marketing and CMS integration
• Concept development
• Final web designs and dev deliverables
