MGM Resorts - Landing Page

OVERVIEW

Designed a landing page for MGM Resorts and its properties.

PROJECT BRIEF

MGM Resorts is a well-established brand in the casino and entertainment industry. It requires a landing page layout that would span the parent brand and child properties like Bellagio, Aria, etc.

ROLE

Principal designer

METHODS

I led the research, ideation workshop, and hands-on contribution to creating concepts and final visuals. I worked with our brand and marketing teams to understand the available content and design templates for marketing material.

Parallel to it, I evangelized the design process within the organization and kept the engineering and product teams engaged and focused on the design solution.

DELIVERABLES

• Research

• Brainstorming workshop format and facilitation

• Marketing and CMS integration

• Concept development

• Final web designs and dev deliverables