Redesign of Asda Groceries

Redesign of the web, Android, and iOS app for Asda Groceries.

Design the homepage and navigation to help users find products faster and create a platform to showcase new features like recipes, gift cards, etc.

Design lead

I built three user personas based on our user data. The personas were used to build two concepts each for web and mobile navigation. The concepts were user-tested and shared with stakeholders internally and were used to create designs for the new homepage, navigation, shop pages, and checkout experience. The focus was to create an elevated user experience and build a platform capable of hosting future roadmap projects.

• Web designs

• App designs

• User personas and pain points

• User testing and results

https://sanchitdesign.com/asda-groceries-redesign

Thank you :)