Vinyl Web App Redesign with AI and CRM Integration

Vinyl is an AI-powered web app designed to capture, organize, and utilize conversations like never before.

With ambitions to redefine how users interact with their recorded content, Vinyl partnered with Good Fight Creative Co. to overhaul their web app experience. The goal: introduce a powerful AI chat assistant and a robust CRM + tagging system—while keeping the interface clean, modern, and easy to navigate.

Seamlessly introducing advanced features like AI chat and a full-scale CRM system without overloading the user.

Revamping a dated interface to reflect a modern, sleek brand that resonates with power users and professionals alike.

Reducing friction across the app’s workflows to help users get more done, faster.

We began by mapping out existing user journeys and pain points. Through competitor analysis and interviews with existing users, we identified key opportunities to simplify flows and surface high-value features at the right moments.

Our team created a fresh, professional design system that could scale with the product. Clean typography, subtle gradients, and purposeful white space helped make the experience feel focused and high-end.

Knowing the power of Vinyl’s new tools, we leaned into showcasing features like the AI assistant and CRM from the moment users logged in. We designed intuitive dashboards, smart navigation patterns, and contextual menus to support power usage without overwhelming beginners.

“GFC transformed our note-taking app into a modern, feature-rich platform. Jesse’s team expertly integrated complex features like AI chat and CRM while maintaining an intuitive user experience. The redesign not only enhanced functionality but also gave our product a contemporary edge that sets us apart in the market. Their expertise in both design and user needs was invaluable.” - Trent McClaren, Vinyl Founder