GameTree App Redesign for Crowdfunding

GameTree is a free LFG app to not only find people to play games, but to find your next best gamer friends.

Upon registration take a test, telling us about your gaming likes and dislikes, based on your unique tastes, values, playstyle, and personality will find and match you with gamers, who you'll be really compatible with.

We have developed a special AI-based tool, that really gets to know you and knows exactly who will be your next best game friends. As you use the app, our AI improves your matches as it gets to know you better.

With GameTree you can find gaming friends for any video or tabletop game, we share all your interests. No matter what platform you're on our design work helped advance the platforms ability to connect users with new friends.

GameTree faced significant challenges in delivering a user experience that matched its ambitious goal of being the ultimate social network for gamers. The existing mobile app lacked modern design principles, making it difficult for users to find and connect with like-minded players or discover relevant games.

Limited personalization and inefficient navigation tools hindered user engagement, while the absence of innovative features like AI-driven curation and streamlined group functionalities left room for competitors to capture market share.

To prepare for a major crowdfunding campaign, GameTree needed a complete app redesign and strategic feature enhancements to attract users, investors, and gaming enthusiasts alike.

To redesign GameTree, we started by analyzing the existing app to identify gaps in the user experience and uncover key pain points. Through research and collaboration, we planned innovative features like AI-driven navigation, enhanced curation tools, and reimagined community functions while trimming outdated and underperforming elements.

With a streamlined feature set in place, we applied a modern, visually engaging UI that reflects GameTree’s mission to connect gamers worldwide. The result is a focused, intuitive app experience that prepares GameTree for their upcoming crowdfunding campaign and elevates their position in the market.

Redefining User Experience with Advanced Features

We started by addressing the gaps in GameTree’s user experience, introducing AI-driven navigation and improved curation tools to personalize content discovery. These enhancements made it easier for users to find like-minded players, discover relevant games, and engage more deeply with the platform. Matching algorithms were optimized, and we restructured the navigation to provide a smoother, more intuitive flow throughout the app.

Streamlining Functionality for Focused Engagement

Outdated and underperforming features were trimmed back to simplify the app and focus on what users value most. We streamlined community and group functionalities, creating a clear and intuitive way for gamers to connect and build meaningful relationships. Every feature was strategically designed to align with GameTree’s goal of being the ultimate social network for gamers.

Applying a Modern, Cohesive Design

The app was brought to life with a sleek, visually engaging UI that balances vibrant visuals with functional elegance. Intuitive layouts, bold icons, and seamless interactions were applied across the platform, creating a unified, user-friendly experience. The updated design reflects GameTree’s brand mission and positions it as a market leader ready to attract users and investors alike.

This structured approach ensured the app is not only prepared for launch but also ready to support GameTree’s upcoming crowdfunding campaign with a polished, scalable design system.