X-Centric Website Redesign and Development

X-Centric provides technology consultations, implementation, and support services tailored to businesses of all sizes.

Good Fight Creative partnered with X-Centric to design and develop a modern, responsive website built entirely in Framer. The new site delivers a sleek, high-performing experience while seamlessly integrating with their existing tech stack and CRM (HubSpot) to support customer engagement and business growth.

X-Centric’s previous website was outdated, difficult to navigate, and lacked integration with modern business tools. The site failed to communicate its depth of expertise, resulting in missed opportunities for lead generation and client engagement. They needed a modern, responsive website that was fast, intuitive, and fully integrated with their existing CRM system.

We followed a strategic, design-driven approach tailored to X-Centric’s goals:

Discovery & Research: Conducted an in-depth audit of the existing website, analyzing content, user experience, and technical infrastructure.

Website Strategy & Wireframing: Developed a clear site structure emphasizing service offerings, customer stories, and a frictionless contact process.

UI/UX Design: Crafted a clean, modern interface with a tech-forward design reflecting X-Centric’s professionalism and innovation.

Full Development in Framer: Built the entire website using Framer, focusing on performance, speed, and visual consistency.

CRM & Tech Integration: Integrated HubSpot to streamline lead tracking, contact forms, and customer communications.

The X-Centric website redesign was driven by a balance of technology and design. We started by restructuring the site’s information architecture, ensuring visitors could easily navigate through service offerings, case studies, and contact forms. This simplified experience guided users toward taking meaningful actions, such as requesting consultations or learning about tailored tech solutions.

For the visual design, we embraced a sleek, modern aesthetic featuring clean layouts, bold typography, and custom iconography. The design prioritized simplicity and professionalism while reflecting X-Centric’s technological expertise. High-impact hero sections, interactive service descriptions, and client success stories helped tell their story in a compelling way.

The development process took full advantage of Framer’s capabilities. We built the site from the ground up with performance optimization at its core. The result was a fast, responsive platform that looked stunning on both desktop and mobile devices. Built-in animations and micro-interactions added a dynamic touch while ensuring smooth, intuitive navigation. Seamless CRM integration was essential to support X-Centric’s business processes. We connected the site’s contact forms and lead-capturing mechanisms directly to HubSpot, enabling automated customer management and follow-ups. This streamlined internal workflows, ensuring every lead was tracked and nurtured efficiently.

Lead inquiries increased by 40%, thanks to simplified navigation, clear calls to action, and integrated contact forms.

Website performance scores improved significantly, reducing bounce rates and increasing average session times by 35%.

Automated lead tracking through HubSpot enabled X-Centric to respond faster and manage customer relationships more effectively.

The modern, tech-forward design elevated the brand’s market perception, aligning perfectly with its business mission and values.