Rebranding for XPOSED Queer Film Festival 2026

Project Overview Client XPOSED Queer Film Festival

Industry Arts & Culture, Film

Year 2026

Location Berlin, Germany

Category Rebranding

XPOSED Queer Film Festival Berlin is an independent cultural platform dedicated to queer cinema in all its forms, from experimental and unconventional storytelling to politically engaged and radical filmmaking.

Founded in 2006, the festival has become an important space for queer filmmakers, artists and audiences, bringing together international perspectives that challenge normative ideas and expand how queer stories are seen and experienced.

I worked on the project through Meerkat Digital, a Berlin-based queer agency focused on community-centered creative work. As a Lead Branding Designer, I shaped the creative direction, coordinated two other designers and ensured consistency across the visual identity, campaign materials and brand guidelines.brand guidelines.  

The client wanted the new identity to be built around a heat-wave concept, reflecting intensity, movement and transformation. I translated this idea into a flexible visual system.

After exploring several concepts with the design team, XPOSED selected a direction inspired by cinema projection, radiating light and RGB colour shifts. From there, we developed the full visual identity and branding book.

Once the visual system was established, it was adapted into a wider set of promotional materials for the festival. The identity was applied across posters, print assets and outdoor placements throughout Berlin, including U-Bahn locations and other public spaces.

The heat-map concept was extended into tote bags, passes and apparel, bringing the visual identity into the physical experience of the festival. Each piece was designed as a natural continuation of the wider brand system.

It was a real pleasure and an honour to work as Lead Branding Designer on XPOSED’s 20th-anniversary rebrand. Seeing the identity come to life across the festival, and receiving such a positive response from the XPOSED team, made the project especially meaningful.