Memorabl helps people stay connected to events from afar by letting guests share live photos, so family members at home can follow along and feel part of the moment. Or, they can revisit the board anytime and relive their moments later in life.

Memorabl is designed for people who can’t attend an event in person, including older family members. Because many users may not be comfortable with complex technology, the experience had to be simple, visual, and instantly easy to understand.

Create a simple, intuitive experience that makes it effortless for anyone, especially less tech-savvy users to follow an event remotely and feel connected through live shared moments.

The old website felt dull, text-heavy, and unclear. It took too much effort to understand what Memorabl actually did, especially for less tech-savvy users.

I simplified the experience, clarified the messaging, and introduced a stronger visual hierarchy so users could understand Memorabl almost instantly—while keeping the interface approachable and easy for older audiences to navigate.

I replaced the dated, generic wordmark with a bolder, cleaner identity—using stronger typography and a heart detail to make the brand feel warmer and more distinctive.