Brand Identity Slowwave CBD Gummies

@shopslowwave

Objective: To develop a distinct brand identity for Slowwave Gummies, a CBD gummy brand designed specifically for creative individuals. The branding needed to reflect the product’s purpose: helping creatives relax, unlock their imagination, and break through mental blocks. The goal was to convey a sense of playfulness and inspiration while appealing to the creative community.

Background: The creative process can often feel overwhelming, with stress and mental blocks hindering productivity and flow. Slowwave Gummies aim to provide a solution: CBD gummy bears crafted to help creatives relax their minds and dive into a state of inspired creativity. The brand needed an identity that resonated with its target audience while visually embodying creativity, relaxation, and inspiration.

Target Audience: Creative professionals, hobbyists, and aspiring artists, aged 20–40, who struggle with stress and mental blocks but seek products that align with their artistic, imaginative lifestyles.

Balancing playfulness with a calming, professional tone to ensure credibility in the wellness space.

Creating a visual identity that appeals to the creative mindset while clearly conveying the product’s relaxing benefits.

Playful yet calming, blending relaxation with vibrant energy.

Bold, fun, and dynamic to inspire creativity while feeling approachable.

Psychedelic influences to evoke a free-flowing, imaginative state.

Typography: Playful, modern fonts to emphasize the fun and creative nature of the brand.

Color Palette: A vibrant fusion of purples, pinks, yellows, and blues, designed to mimic the fluid, mesmerizing movement of a lava lamp. These colors create an atmosphere of relaxation while sparking inspiration.

Visual Style: Gradients and fluid designs that give the packaging and branding a dynamic, creative, and slightly psychedelic vibe.

Logo Design & Brand Kit: Playful, flowing typography paired with a dynamic gradient color palette to establish an iconic and memorable brand mark.

Social Media Templates: Branded graphics incorporating the lava-lamp-inspired gradients and fun, creative messaging to engage the audience online.