Mektoure set out to launch as a high-luxury jewelry brand, but the founder didn’t just want another fine jewelry identity. The vision was to evoke the feeling of walking into a world-class hotel where every detail reflects refinement. The challenge was to translate that sensory, immersive experience into a digital brand identity that felt elevated, editorial, and timeless.

To bring this concept to life, I led the creative direction, website build, and social media launch strategy. The core goal: position Mektoure as “legacy craftsmanship for the modern lifestyle” by fusing the worlds of luxury hospitality and high jewelry.

Website Design: Crafted a digital flagship that mirrors a luxury hotel lobby—sleek typography, ample white space, and photography that feels editorial rather than purely e-commerce. Navigation was designed to feel effortless and concierge-like, guiding visitors as if they were guests being ushered through a curated experience.

Social Media Strategy: Built Instagram grids that echo hotel lifestyle marketing: moody textures, lifestyle props, and mood-driven editorials.

Visual Language: Infused brand imagery with cues from the hospitality industry—door hangers, bellhop carts, carved signage—blurring the line between jewelry and lifestyle.

A cohesive brand identity that positions Mektoure within the luxury lifestyle category, not just jewelry.

A website experience that feels as elevated as a boutique hotel stay: modern, indulgent, and immersive.

Social channels primed for growth, with content pillars that balance editorial moodboarding, product storytelling, and aspirational lifestyle cues.

By infusing the aesthetic and storytelling techniques of luxury hotels into jewelry branding, Mektoure now stands out in a saturated market as more than a product but an experience.