Meremere Diaries: Brand Kit, Website, Instagram

Objective: The branding objective for Meremere Diaries was to personify the cashmere headband and breathe life into a common hair accessory and reimagine it as something far more than functional. Through romantic storytelling, soft visuals, and a focus on slow, intentional living, the goal was to elevate the headband into a symbol of quiet luxury and femininity. It became not just a product, but a ritual. By weaving in softness, sensuality, and timeless beauty, the headband transformed from a household staple into an intimate part of an aspirational lifestyle.

Full website rebrand (homepage, product detail pages, navigation, and mobile experience)

Refreshed typography, layout, and UX hierarchy

Updated brand voice and storytelling integration

Visual cohesion with Instagram content and campaign direction

Increased ROI by 70%

Full Instagram grid layout (12-post series)

Custom lifestyle and product photography direction

Branded graphics and educational visuals

Copywriting and tone alignment

Aesthetic and color palette consistency

Elevated brand storytelling with a high-end yet approachable look

Created an engaging, save-worthy grid that balances fashion content with lifestyle and education

Positioned Meremere Diaries as a thoughtful, community-driven brand rooted in timeless aesthetics