Trend vs. Originality: How Videographers Can Stand Out on Reels
The Great Debate: The Pros and Cons of Trends
Pro: Increased Discoverability and Reach
Pro: Lower Barrier to Entry
Con: Risk of Being a 'Copycat'
Con: Short Shelf Life
Defining Your Unique Value Proposition as a Videographer
Identify Your Niche and Expertise
Define Your Visual and Verbal Style
What's Your 'Why'?: The Storytelling Component
The 'Trend Twist' Method: Making Trends Your Own
Applying a Trend to Your Niche
Elevating a Trend with Your Skills
Subverting a Trend with Humor or a Unique Take
Building Original Content Pillars for Long-Term Growth
Content Series: 'Behind the Scenes'
Content Series: 'Tutorial Tuesdays'
Content Series: 'Client Spotlights'
Finding Your Perfect Balance
References
Posted Jun 30, 2025
Should you follow Reels trends or create 100% original content? Find the perfect balance to build a unique brand and attract clients without chasing every fad.