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Transforming MyBites' Social Presence
Talya Amar
Turning MyBites Into a Scroll-Stopping Brand
Meet the Client
MyBites isn’t your average “corporate training” tool.
It’s an AI-powered platform that makes frontline learning snackable, shareable, and actually fun.
Think TikTok meets workplace learning.
But here’s the catch: the product was magical… the social presence? Not so much.
Animation I was part of creating using Jitter
The Challenge
The team needed:
A clear creative identity (something bigger than just “edtech” jargon).
Social content that was as addictive as the product itself.
A way to stand out in a sea of B2B brands that all look, sound, and post the same boring stuff.
Basically: stop being “just another tool” and start being a movement.
My Role
I jumped in as creative strategist + social brain for MyBites.
My job:
Design the vibe → Translate their Creator archetype into scroll-stopping visuals + words.
Build the engine → Create a content system (Value, Vulnerability, Virality) that could run week after week without burning out.
Make it fun → Inject humor, personality, and storytelling so the brand felt human, not “AI training software.”
Carousel Post: Part 1
Carousel Post: Part 2
Carousel Post: Part 3
Carousel Post: Part 4
Carousel Post: Part 5
Carousel Post: Part 6
Carousel Post: Part 7
The Game Plan
Here’s how I turned theory into 🔥:
Find the Brand’s Voice
Inspirational (but not cringey).
Human-centered (AI without the “robot overlord” vibes).
Slightly provocative (because safe = forgettable).
Content Archetypes = No More Blank Page
The Teacher: educational carousels & quick micro-tutorials.
The Curator: inspiration lists & trend roundups.
The Memester: playful takes on industry “truths.”
The WIPer: messy behind-the-scenes of building the product.
(Think of it as giving the brand multiple “characters” to play with.)
Design for Thumb-Stopping
Bold, retro, vibrant visuals (because subtle B2B beige wasn’t going to cut it).
Repeatable templates → so every asset felt undeniably “MyBites.”
Sprinkles of motion, micro-stories, and memes.
💡 Consistency unlocked: MyBites went from “random posts here and there” → a polished, recognizable social system.
Video I directed, shot and edited
💬 Community vibes: Posts weren’t just seen, they started conversations (messy takes + BTS always win).
✨ Premium perception: The brand now looks as good as it works, closing the gap between strategy and design.
Big Picture
This wasn’t just about “making content.”
It was about building a creative voice bold enough to turn an AI tool into a brand people root for.
Because here’s the truth:
In B2B, most brands play it safe.
MyBites? We zigged where everyone else zagged.
Like this project
Posted Aug 23, 2025
Developed a creative identity and social content strategy for MyBites, enhancing brand perception and engagement.
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Timeline
Aug 10, 2025 - Ongoing
